For entrepreneurs and brands, private label bath salts offer a low-cost, high-margin opportunity to enter this growing market with custom products.
What Are Private Label Bath Salts?
Private label bath salts are custom-manufactured formulations that allow you to sell under your own brand name. You can decide the scents, ingredients, packaging, and positioning while the manufacturer handles production.
Popular Types of Bath Salts:
| Type | Core Ingredient | Benefits | Typical Market |
|---|---|---|---|
| Epsom Salt | Magnesium Sulfate | Muscle relaxation, pain relief | Sports recovery, everyday wellness |
| Himalayan Pink Salt | Mineral-rich rock salt | Detoxification, trace minerals | Spa & premium gift sets |
| Dead Sea Salt | Magnesium, Calcium | Skin hydration, therapeutic relief | High-end spa products |
| Magnesium Flakes | Magnesium Chloride | Fast absorption, deep relaxation | Luxury wellness brands |
Benefits of Selling Private Label Bath Salts
- High Profit Margins – Low production cost but strong retail pricing power
- Customization – Unique scents, colors, and packaging create brand identity
- Wellness Trend – Aligns with the global demand for natural, holistic products
- Versatile Market – Works in spas, salons, Amazon FBA, hotels, and gift sets
Amazon Best-Selling Bath Salts (Top 5)
Looking at Amazon helps identify what consumers are actively buying. Here are five best-sellers with their key highlights:
| Rank | Product | Rating | Price | Key Selling Point |
|---|---|---|---|---|
| 1 | Dr. Teal’s Pure Epsom Salt (Eucalyptus & Spearmint) | ⭐ 4.8 (3,800+ reviews) | ~$6 / 3 lbs | Classic formula for stress and muscle relief |
| 2 | Dr. Teal’s Lavender Epsom Salt | ⭐ 4.8 (5,900+ reviews) | ~$7.5 / 3 lbs | Aromatherapy focus with lavender essential oil |
| 3 | Molton Brown Coastal Cypress & Sea Fennel | ⭐ 4.8 (100+ reviews) | ~$30 / jar | Luxury fragrance-driven bath experience |
| 4 | Kneipp Valerian & Hops Mineral Salts | ⭐ 4.4 (80+ reviews) | ~$14 / 17.6 oz | Herbal sleep-aid formula |
| 5 | Kracie Hot Springs Assorted (Japan) | ⭐ 4.7 (25+ reviews) | ~$9 / pack | Japanese spa-style assortment packs |
Market insight: According to Accio’s 2025 bath salts data, top Amazon SKUs like Amazon Basics Lavender Epsom Salt can sell 13,000+ units monthly, showing strong demand across both affordable bulk salts and premium spa-focused options.
How to Choose the Right Wholesale Supplier
When evaluating suppliers, consider:
- MOQ (Minimum Order Quantity): Low MOQ makes it easier for startups
- Customization Options: Ability to design unique scents and packaging
- Certifications: Look for GMP, ISO, cruelty-free, vegan-friendly standards
- Lead Time: Fast prototyping and flexible shipping are critical
- Pricing: Must balance affordability with product quality
Tip: Always request samples before placing bulk orders to test fragrance quality, packaging, and dissolution performance.
Top 10 Private Label Bath Salts Wholesale Suppliers (2025 List)
| Rank | Supplier | Location | Strengths |
|---|---|---|---|
| 1 | Poleview Biotech Co., Ltd. | China | Low MOQ, OEM/ODM, free design, 3-day prototyping |
| 2 | SaltWorks Inc. | USA | Specialty salts, strong North American wholesale presence |
| 3 | San Francisco Salt Company | USA | Spa-quality salts, custom bulk blends |
| 4 | Lush (Wholesale Program) | UK | Ethical, handmade, eco-friendly bath products |
| 5 | Bulk Apothecary | USA | Affordable wholesale, DIY private label kits |
| 6 | Botanie Soap | USA | Focused on organic & natural bath products |
| 7 | Westlab | UK | Dead Sea and Epsom salt experts |
| 8 | Spa Technologies | USA | Premium spa-grade wellness products |
| 9 | New Directions Aromatics | Canada | Essential oils + bath salts wholesale |
| 10 | Hemani Herbal | Middle East | Herbal-based bath and wellness products |
Spotlight: Poleview Biotech OEM/ODM Service Process
Poleview Biotech Co., Ltd. stands out as a highly recommended supplier for private label bath salts.
Poleview Biotech Co., Ltd. stands out as a highly recommended supplier for private label bath salts.
Why Poleview?
- 10+ years of R&D and production experience
- Natural, eco-friendly formulations (Himalayan salt, magnesium flakes, herbal blends)
- Strong support for e-commerce sellers (Amazon, Alibaba, Shopify)
OEM/ODM Process:
- Consultation → Define your market needs
- Custom formulation & packaging design
- Free samples within 3 days
- Small trial orders with low MOQ
- Bulk production & global delivery
If you want to launch your own private label bath salts brand, send an inquiry to Poleview today for free samples and design support.
FAQ
Q: Where can I buy private label bath salts in bulk?
A: From trusted suppliers such as Poleview (China), SaltWorks (USA), and Westlab (UK).
Q: Are bath salts profitable?
A: Yes. They have low production costs and strong retail margins, especially in gift sets.
Q: What is a good MOQ?
A: 100–300 units is now common, making it easy for startups to launch.
Q: Can I customize scents and packaging?
A: Absolutely. Most OEM/ODM suppliers provide full customization services.
Q: Which certifications should I check?
A: ISO, GMP, cruelty-free, vegan, and FDA compliance (for the US market).
Send Inquiry
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